Inaccessible = Invisible. How You're Losing Users Every Day

Here's a question that might change how you think about your website:

Right now, millions of potential customers are searching for exactly what you offer. They're landing on websites across your industry, evaluating options, making decisions. But there's also the exciting part! While your competitors are unknowingly turning away a significant portion of these users, you could be the one who welcomes them with open arms.

Welcome to accessible design, where making your website work for everyone isn't just the right thing to do, it's one of the smartest business moves you can make.

Accessibility is Growth

Accessibility improvements often lead to measurable gains in metrics every business cares about:

• better search rankings
• higher conversion rates
• longer time on site, and
• lower bounce rates

The connection isn't immediately obvious, but once you understand it, everything clicks.

At its core, accessibility means creating clear, logical, well-structured experiences that work for the widest range of people and situations. When you build with accessibility in mind, you're creating websites that are easier for everyone to use, including search engines.

The SEO Boost You're Missing

Many accessibility best practices directly overlap with SEO fundamentals, meaning investing in accessibility can significantly boost your search visibility. Here's several important quick wins for you:

Semantic HTML structure helps screen readers and search engines understand your content hierarchy. Pages with proper heading tags consistently rank better than poorly structured pages.

Descriptive link text serves screen reader users while providing search engines valuable context. Instead of "click here," accessible text like "download our 2025 pricing guide" tells users and search engines exactly what to expect. And hey, you can actually check our Access Lens (beta) which is still FREE to try here.

Image alt text makes visual content accessible while giving search engines information to understand and index your images. Sites with comprehensive alt text often see improvements in image search traffic.

Page load speed matters for users with slower connections and is a confirmed Google ranking factor. Accessible design often results in cleaner, faster-loading code.

Businesses embracing accessibility as an SEO strategy often report increases in organic search traffic within six months.

That's a good number to put on your achievement slide, right?

Better User Experience Drives Conversions

The real magic happens when accessibility improvements change how users behave and how often they buy. Users today expect websites that load fast, are easy to use, and help them reach their goals without getting frustrated. Here are a few things you can consider:

Clear navigation structures help everyone find what they need more quickly. Navigation designed for screen readers creates logical, predictable systems that reduce cognitive load for all users.

High contrast ratios ensure users with visual impairments can read content, while also improving usability for everyone on mobile devices in bright sunlight or older monitors.

Large, well-spaced clickable areas accommodate users with motor impairments while reducing accidental clicks and improving mobile experience for everyone.

Clear error messages and form labels help users with cognitive disabilities while reducing abandonment rates across your entire user base.

So, what are the consequences if we take these things for granted?

When users land on your site and can't easily accomplish what they came to do, they leave. Users with disabilities often become efficient at quickly assessing whether a site will work for them. They rapidly test keyboard navigation, check for alt text, or assess color contrast. If they hit a snag in those first few seconds, they’re outta there (and might even share their experience in their WhatsApp group!).

The same applies to users in challenging situations: someone with a cracked phone screen, an elderly user needing larger text, or a parent navigating one-handed. If your site doesn't accommodate real-world usage scenarios, you lose users before they see what you offer.

Accessible websites consistently show lower bounce rates because they work for broader ranges of users and situations.

It's Your Competitive Advantage, in Plain Sight

While accessibility becomes increasingly important to users and search engines, most websites still haven't embraced it. This creates massive opportunity for businesses choosing to lead rather than follow.

There's also a network effect! Users with disabilities often have strong communities where recommendations carry significant weight. Create positive experiences for these users, and they become advocates who actively recommend your business.

Your Growth Strategy Starts Now

Approach accessibility as a growth strategy that happens to align with doing right by users. Begin with quick wins delivering immediate value.

We’ll also recommend our own accessibility tools, Access Lens (beta).

It’s a free tool that offers an automated accessibility audit. It can help you find high-impact improvements you can make right away. In just a few minutes, you’ll discover specific opportunities to make your website more accessible and boost your SEO. Each fix makes your site more accessible while delivering measurable business benefits.

If you're reading up until this point, we know you’re facing a challenge, and we totally get that you don’t have the time to tackle it on your own. But guess what? You can turn accessibility into a superpower that’ll give you a huge edge in the competition!

Here on AccessTime, you can book a free consultation with our accessibility experts who specialize in connecting website accessibility to business outcomes.

We'll analyze your website through both accessibility and performance lenses, identifying opportunities to simultaneously improve user experience and drive growth.

The opportunity here is meaningful. While many businesses unintentionally leave people out, you have a chance to be the one that welcomes everyone. Of course, with experiences that feel thoughtful, inclusive, and easy to use.

Your most inclusive growth strategy is one scan away.